Increases rangking website in search engine is purpose of main of SEO, the people focussed SEO for Rangking web site they are for Google, because Google is search engine which at most applied by people. Increase rank in Google there are order which if impinged can cause on fatal.
Google has order x'self in SEO which able to be read in Google Webmaster Guidelines.
Following some of its contentses :
1. Hidden Text.
Hidden text is technique to hide text in a web page so that is not seen by visitor. Hidden text is done by equalizing colour text and colour background. This technique done to install many keyword in web page so that Google thinks web page has content which is relevant with keyword. This way not will succeed, Spider Google very bright, they know can if text is hidden text, and your website will be kicked by Google.
2. Alt Image Tag Spamming
Alt tag is text which in using to give description at one particular picture.
Way of like this also will result your website removed by Google.
3. Meta Tag Stuffing
Meta Tag Stuffing much the same to with Alt image tag spamming only be done at part of Meta Tag. Meta Tag Stuffing usually done at Meta Tag Keyword and Description.
Example :
< META NAME=”KEYWORDS” CONTENT=”free, FREE, Free,free free, FreE , FRee, FREe, fREE, frEE” >
< META NAME=”Description” CONTENT=”free download software, software download free, free download, software download, free software” >
4. Title Tag Stuffing
This same the things of with Meta Tag Stuffing and Alt image tag spamming, but applied at writing of heading website.
What if my site banned by Google ?
Peace, Google still having the goodness to will re-evaluate your website. After You edits your website and you are sure have doesn't impinge order Google to follow step following.
1. List in Google Webmaster Tools.
2. Enters sitemap from web site which banned has and does verification.
3. After verification completed admission, searching link Submit a Request reconsideration under menu Tools.
4. Follows stages;steps herein after.
Though Google will re-evaluate web site which have been in banned, I suggest doesn't play with fire with Google because with in banned by automatic Google of you will lose all indexs and link which you has woke up.
The only equipment or facility utilized exploration to various data, information, and the knowledge in Internet is search engine or ordinary of we call search engine. Search engine is a program which can be accessed through Internet which its the function is assist computer user to look for matters which wish to be known it. Readmore.....
Important to remember that not there is no special secret is returned business increase Googel PR to, but secret actually is effort for what is earning you does. There are some way differs in is earning you to do increasing Google PR you to, assidinity and applies a combination from a number of methods will assist you to climb upward from ladder search engine and increase your PagerRank are quicker! This is a number of ways is earning you to do.
1. Contents and charge
Like the one we have known, heart from a website is filled. If you can offer content which fresh, informative, up to date and captivates you reader, hence Google will love site you and visitor multitude.
2. Transfer Link ( link exchange )
If you puts link is leading to other site which similar to your site, hence your Google PR will go up, because multiplication of link which you has again to your site. If you did link at site which is not related to site you, hence Google will punish you.
3. Interactive
Create site or your blog becomes site which interactive, there you are posting idea and fruit of your mind ( if earns often possibly), offers consultancy and answers visitor questions.
4. Forum
Promotes blog or your site at a discussion forum is bright way, a forum is potting where many people gathers every day his its, which able to be told ties member of his its for coming because tied by discussion or debate in the forum. You can promote blog or site you with putting url its the addres at column signatur ( every forum gives fitur which so called signatur which applicable to put article or link) each earns in read by all member of forums, and possible of your blog will be visited. And this thing also increase Google PR you can.
5. Article
Article is one of the best way increase Google PR to. If you had ability to write article that is good, fresh and informative to things becoming trend. Hence your article would emerging at result of seeking machine, and automatic of your situs would be crowded are visited by hence rising also your Google PR.
6. Writes a review
Writes a review ( a kind of comment) to anything, like a car product, magazine, etc. Doesn't forget puts link from product which you comments at your site.
7. Gratis/free
Which you requires puts word ‘ gratis at product which you offered, hence internet user will surely interest and visits website you. Like free book download, software gratis, and others.
8. Optimization Keyword
Last way increase Google PR site you to is ‘ optimization keyword', this way is difficult, but this is potential way increasing Google PR to. By the way of aiming at congenially keywords from all site, all your content and article, hence your site are slow will go up keposisi to search engines.
So along with this was given by me tips with who necessarily you did link exchange:
1.
The site/blog that had the topic the contents that similar to-similar to (relevant content) with you.
2.
Website/webblog that had the higher traffic or at least not bad from you.
3.
Website/blog that was not classified as the scheme bad neighborhoods links
By: Adriana IORDAN
For a successful Search Engine Optimization strategy, take into consideration that search engines look at content and also at the structure of the markup. They emphasize the importance of text content, page titles, keywords rich text, meta descriptions and information architecture. A website where quality of content and code prevails will rank higher in the major search engines.
There are many Search Engine Optimization tactics, but try to find the best combination and don't sacrifice the usability and performance of your website. Here is some basic information about improving your source code from an SEO perspective:
-- Avoid classical 404 error pages
The 404 - File Not Found - page is presented to the user by the server as an error page. The user gets this message directly from the server of the website he is trying to visit. This error page is supposed to appear only when the server cannot find the requested location and is unsure of its status.
In the vast majority of cases, the 404 error emerges for pages that were moved or even deleted or the layout of the site or page information changed.
Many hosting companies offer a 404 redirect page. This means that when a user enters the URL of any page of your domain, and that page does not exist or can no longer be found, you can automatically redirect the user to a specified page - usually your home page or your sitemap.
Pay special attention when you decide to delete certain pages. Remember to redirect them to a main page of your site using the 301 (Moved Permanently) HTTP response code.
You can greatly improve the user friendliness of your website by creating a custom 404 page.
- Present a message of apology for the inconvenience;
- Try to ease the user's way back to your site. Introduce error messages and include evident links to the home page, sitemap, and contact page;
- Offer assistance and encourage the user to continue to search for the information he needs on your site. You could even include a search box right on the error page;
- Keep the same design for the error page as for the rest of the website.
See: www.avangate.com/4040404404
But remember that the best strategy for a 404 error page is to prevent it from coming up altogether, as many customers might be left with the impression that the whole website does not exist and not just the specific page they were trying to access.
-- Keep away from orphan pages
An orphan page is a page that is not linked to another one an thus cannot be found by spiders. To avoid having orphan pages on your website, check regularly that all your pages are linked to each other.
Search engines consider sites with orphan pages to be unprofessional, and not worthy of getting a high rank. This kind of website is under construction or is the result of a poor design process. If your pages aren't linked properly search engines won't index them and will consider them irrelevant for the search.
Pay attention to the fact that some search engines don't index correctly websites that use HTML frames. When spiders crawl through your internal pages, they index each individual page and display them as orphan pages in search results. Most frame designs include a content frame and
a navigation frame.
Visitors require both frames to navigate through the site. Create a JavaScript to check if the page is loading correctly, and load the frameset. In this way, users won't be able to open pages outside the frame. This is a very easy way of losing clients.
-- Use 301 redirect pages
To avoid displaying a 404 error page, set up a 301 redirect page. The code 301 means "moved permanently" and it's the easiest way to preserve your search engine rankings for that page.
There are two ways of generating proper 301 redirect pages. If your site is hosted on a Linux or Unix server create a .htaccess file to add the redirect to your server's web root.
The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors. If it is hosted on a Windows or IIS server then the 301 redirect can be set up in the Administrator's section of the server software or through the DNS (Domain Name Server) zone.
Make a habit of reviewing the log files which contain data sent by your server. Search engine spiders often make critical decisions based on what your server tells them through the server's headers.
Pay attention, an improper 301 redirect can cause you big problems, since your website might fail and users won't be able to visit your pages. Setting up a correct "301 redirect" assures that you'll stay high in search rankings.
-- Create a sitemap
A sitemap is a web page that lists all the pages on your website. They are intended both for users - to find easier the information they need , and for search engines to index pages.
Your sitemap link should be right on your home page. In this way spiders are sent directly to the place where all your content information is gathered. Sitemaps can improve SEO, however, be advised that they only take into consideration a limited number of links to those pages.
To make sure that spiders check your whole site and have more chances to get indexed, it would be a good idea to use a sitemap generator. You can use ROR sitemaps that are readable by all search engines.
ROR is a sitemap tool that uses XML feeds to describe your website. ROR sitemaps allow search engines to match text search with structured information, thus obtaining more relevance for your site. This kind of sitemap helps search engines to better understand your website content - products, services, images, articles, etc. By creating a file with product names, descriptions, prices, images, availability, affiliate programs, and any other relevant information customers can find you easier.
-- Don't overuse dynamic pages
Dynamic web pages include dynamic content - images, text, etc - which changes without the page being reloaded. Client-side languages like JavaScript and ActiveX are usually used to create these types of web pages.
Search engines don't rank well dynamic pages with many parameters. If you choose not to turn your dynamic URLs into static ones, at least put the most important parameters in your URLs first and try to limit dynamic parameters to no more than two.
Spiders can't read the text rendered as graphics. Any text that you want the spiders to read and index should be written out as text. At the very least, put any text that appears in graphics into the images' ALT attribute.
A slightly better alternative is to write your text in Flash, but remember to have a "Skip this intro..." link that takes visitors (and spiders) to the text-rich content of your site. Don't neglect this
information if you want to optimize your search engine strategy.
-- Put .CSS and JavaScript into external files
For a search engine, improperly formatted code will have a negative impact on your rankings. Since search engines read only a certain amount of information on a web page, you should try to increase the text content to HTML tag ratio.
If you have too much HTML code, the text content won't be seen entirely. For reducing HTML code, utilize hand coding using external .css files and Javascript.
-- Make sure you have well formatted [X]HTML
Try to fix as many of the HTML errors as possible. Although the search engines don't rank better websites that have standard compliant code they tend to "read" them easier. Use the W3 HTML Validator to check the validity of your code.
For a successful Search Engine Optimization strategy, take into account all of the aspects presented here. It takes time, effort and patience to achieve a higher rank in the main search engines. The idea is to have a long term strategy that makes your website stay on top for an extended period of time.
