By Cheow Yu Yuan
Although other factors such as the number of back links and placement of keywords in Title and META tags - are important, writing good content is really the key to search engine optimization success. Search engine always love good and original content. It just makes them rank your site higher on their search result pages.
With good content on your website, you can also encourage people to place a link back to you. This is called natural linking. Because your content is so useful and interesting, people want to share your content with their own readers through their websites. Therefore, they will provide a link back to you. With this, you are getting yourself quite a number of back links.
You should also update the content of your website frequently. Fresh content is always encouraged by search engines. That is why you can see that there is an increasing number of blogs which get high rankings on search engines when compared to static corporate sites. When you update your content frequently, search engine spiders will come back often to index your site. If your content is good and relevant, they will reward your site with high rankings.
When you are writing your content, make sure that you write it naturally. Do not repeat keywords too many times within the content. Search engines view this as spamming. Once they blacklist your site, you can forget about getting your website to rank high on search engines anymore.
If you run a corporate site, there are actually 2 ways to make sure that you can provide fresh and quality content for your clients. One way is to start a corporate blog. Make sure that you have someone in your company to post a blog post daily. Blog and search engine work very well together. Write something that is related to the products or services that you are offering. Or you can blog about the latest happenings in your industry. A well-maintained corporate blog can enhance a company's branding, as well as bringing more organic search engine traffic to the main corporate site.
Another way is to create more pages within your website. These additional pages can serve as your resource pages. You can place articles that you have written before on these pages. Just make sure that these articles are related to the industry that you are in.
With good content, you do not have to worry about search engine optimization. Good ranking will just come naturally.
Need to be paid attention is, pagerank determined for every page accumulation of pagerank compares straight with number of pages.
notte : website doesn't get contribution to/from other page
Inferential every addition of page will add accumulation of pagerank website. To assess every page ( do not accumulate pagerank) hardly determined by structure link website.
Example: for example hierarchy structure, what makes innermost page has link to page to it or index page, while index page doesn't have direct link to page at innermost hierarchy, hence google highest pagerank from website for certain is index page. And in automatic this page in innermost hierarchy will have pagerank which is lowest.. ( this good structure if you can and only needed optimization of your index page).
A site, ( more than anything else which in process of optimization) beyond question hardly requires in-bound link from other site to increase pagerank. Contribution pagerank from inbound this link will be distributed to all web pages which you has with magnitude is gotten every page to return to be determined by structure link website.
If we got contribution from inbound link equal to 1 pagerank, the value will be divided all the our website page, not merely page receiving inbound link. From here also earns we to see, every addition of number of pages, will enlarge the divisor factor. Degradation of contribution pagerank from inbound link compares straight with number of pages which we add.
Herewith, doesn't be assumed not to add page website you business, or adds posting at blog you. Because a website which fresh, often is updated also popular by search engine.
The solution is, every addition of page at your website must also is laboured addition of baclink to your site.
Ever greater of website which you has more and more the backlink requires that overall of page website you has pagerank flattening ( not only index having high pagerank but other page of its the pagerank is very low).
If doing seeking in Google, often seen there is sordid seeking result of in. This page sordid web conceived of Supplemental Result or insignificant page.
Supplemental Result is page from a web which its contents looks like page differ from the same web. The example if doing seeking with keyword “ SEO”, hence will emerge 2 result of seeking from Wikipedia, sordid of in.
If a web page entered category suplemental result, means the web page is thought nothing. To see is a web page be including suplemental result or doesn't apply query:
site:yoursite.com *** -asdf
Mid last November 2007, the seeker's three biggest machines, Google, Yahoo and Microsoft agreed to use protocol sitemap 0,9.
Protocol sitemap this was a new standard to make sitemap in order to be able to be read by all search engine.
Sitemap was the XML data simple that contained the URL list from a site, that his contents:
- The frequency of the change site
- Important not him a page compared to the other page in site
- The frequency and time update
Sitemap this had a purpose so that search engine more will know the contents from a site.
Webcrawler usually looks for the page with saw link in a page in this site or in the other site.
In addition sitemap will make search engine (that support protocol sitemap) knew all the available page in our site.
Never the less did not guarantee that your page must enter inside search engine, only protocol sitemap this certainly more will facilitate search engine to know the structure of the available page in your site.
Possibly was not mistakenly if we also prepared this from now.
[Update] Google and Yahoo have had URL to update sitemap, MSN still has not him:
- https://www.google.com/webmasters/sitemaps/
- https://siteexplorer.search.yahoo.com/
Increases rangking website in search engine is purpose of main of SEO, the people focussed SEO for Rangking web site they are for Google, because Google is search engine which at most applied by people. Increase rank in Google there are order which if impinged can cause on fatal.
Google has order x'self in SEO which able to be read in Google Webmaster Guidelines.
Following some of its contentses :
1. Hidden Text.
Hidden text is technique to hide text in a web page so that is not seen by visitor. Hidden text is done by equalizing colour text and colour background. This technique done to install many keyword in web page so that Google thinks web page has content which is relevant with keyword. This way not will succeed, Spider Google very bright, they know can if text is hidden text, and your website will be kicked by Google.
2. Alt Image Tag Spamming
Alt tag is text which in using to give description at one particular picture.
Way of like this also will result your website removed by Google.
3. Meta Tag Stuffing
Meta Tag Stuffing much the same to with Alt image tag spamming only be done at part of Meta Tag. Meta Tag Stuffing usually done at Meta Tag Keyword and Description.
Example :
< META NAME=”KEYWORDS” CONTENT=”free, FREE, Free,free free, FreE , FRee, FREe, fREE, frEE” >
< META NAME=”Description” CONTENT=”free download software, software download free, free download, software download, free software” >
4. Title Tag Stuffing
This same the things of with Meta Tag Stuffing and Alt image tag spamming, but applied at writing of heading website.
What if my site banned by Google ?
Peace, Google still having the goodness to will re-evaluate your website. After You edits your website and you are sure have doesn't impinge order Google to follow step following.
1. List in Google Webmaster Tools.
2. Enters sitemap from web site which banned has and does verification.
3. After verification completed admission, searching link Submit a Request reconsideration under menu Tools.
4. Follows stages;steps herein after.
Though Google will re-evaluate web site which have been in banned, I suggest doesn't play with fire with Google because with in banned by automatic Google of you will lose all indexs and link which you has woke up.
